
Hey, You—Yeah, the One Already Overthinking This! I'm Linno.
I’m a Tech Professional turned digital entrepreneur, life coach, and the author of the book Self-Control: Who’s Running the Show?.
I work together with you to truly understand your aspirations and what is getting in the way, and we’ll map out your goals step-by-step until you’re striding towards the life you actually envision.
All this mumbo jumbo simply means I understand what makes people tick, what causes the common problems we face while “adulting” , and—most importantly—how to fix these issues easily. Think of me as your personal life-hacker, minus the dodgy podcast intro.
Some call me relentless; others say I’ve helped them completely change their lives.
Take a look and see what speaks to you.
One Email Away from Your Next Breakthrough !
How Can
I help, you?
“Linno is an expert in human psychology. Really easy to talk to and knows well how to guide you to the right answers, which are actually inside of you.”

Inga P.
Co-Founder/Owner, Tallinn, Estonia
Let Me Help You Get Your Shit Together
Here’s the deal: I firmly believe that most of the issues we face in life are our responsibilities to fix. However, most of them directly result from the biases of the programs that run in our subconscious mind, which are installed in us, so know this, it’s not your fault.
That chaos in your head—procrastination, self-doubt, or the classic “Is this it?”- it’s just glitchy subconscious code you’ve picked up while adulting, and someone put them there.
Some of it is brilliant and serves a valuable purpose, like keeping you upright (nice one, spine), but other bits? total gremlins, derailing your side hustle goals, tanking your confidence faster than a LinkedIn humblebrag gone wrong.
Problem is, nature is not handing out admin rights to that subconscious mainframe.
Your ego is over here acting like it’s Steve Jobs, ready to debug the whole system, but the real boss—the subconscious—keeps the gates locked tight.
That’s where I roll in, armed with no-BS tools to help you build habit hacks, accountability and some seriously sharp questions to bypass that gate and reach the subconscious.
We’ll debug those wonky bits together—no PhD required.
This isn’t some “manifest it with crystals” nonsense—it’s practical, action-packed coaching with results you can screenshot and flex.
You’ll master your mindset (cheerio, inner critic), build self-control and habits that stick, and level up your relationships—starting with the VIP: YOU!
So, if you’re fed up with scrolling through self-help TikToks and ready to run your own show, think less (maybe later) and more like (let’s freaking do this), I’m your guy!
Rest assured, our coaching relationship is strictly confidential. I’ll bring the smarts; you bring the hustle. Deal?
Let’s turn your “one day” into “right now,” you overthinking genius.
“I never thought I would start waking up so early and continue my early morning routine, but Linno kept us all motivated and encouraged us to be better and disciplined. He created a warm and supportive environment for all of us where we felt comfortable and confident sharing our journey throughout. It reduced my stress, increased my focus, uplifted my mood, and I started having better sleep.”
Shashank Singh
Business Owner, London, UK
Latest Mind-Habit-Connect Advice
why work with me?
I’m not into quick fixes or fake promises. I believe in making small but steady changes that make a real impact. Why?
Because I’ve been in your shoes, battling my own habits and feeling stuck in my personal growth. But I’ve turned my life around and developed some great strategies along the way. Now, I’m here to help you do the same by sharing what I have implemented in my personal life.
If you’re ready to take control of your life, let’s start your journey towards a happier, healthier, and more fulfilling life.
Together, we can make it happen.
“Over the last year, I’ve tried to wake up early and develop a morning routine on and off and found that it never quite stuck. Being part of a group for accountability and with the positive energy, motivation and feedback of Linno as a coach, I was able to consistently wake up early and develop healthier habits which no doubt will continue.”

Tarryn Parson
Hestia Charity, London, UK
Their stories...
About Linno
Linno’s story shows how much a person can change and grow. He went from working in tech to starting his own business, helping others improve their lives, being a podcaster writing books, and even an amateur guitar player.
Linno became intrigued by the psychology of habits and personal transformation while juggling the challenges of his personal relationships.
In this book, Linno shares everything he has learned from years of studying healthy habits, personal growth, and transformation.
While Linno has already shared some of his insights with participants in his accountability group, you now have the unique opportunity to experience his transformation through his book. This book is not just a read but a journey towards a healthier, happier, and more fulfilling life.
If you’re curious about my journey and how I got started, there’s a page dedicated to my journey.
About Linno
Linno’s story shows how much a person can change and grow. He went from working in tech to starting his own business, helping others improve their lives, being a podcaster writing books, and even an amateur guitar player.
Linno became intrigued by the psychology of habits and personal transformation while juggling the challenges of his personal relationships.
In this book, Linno shares everything he has learned from years of studying healthy habits, personal growth, and transformation.
While Linno has already shared some of his insights with participants in his accountability group, you now have the unique opportunity to experience his transformation through his book. This book is not just a read but a journey towards a healthier, happier, and more fulfilling life.
If you’re curious about my journey and how I got started, there’s a page dedicated to my journey.
Read my full story

Your Next Milestone, Straight to Your Inbox
Wanna start taking control of your life, 1% at a time? Drop your email below to get my free newsletter. Every week, you’ll get simple yet powerful tips and exercises to help you build better habits, improve your dating & relationships, and transform your mindset.
Your Next Milestone, Straight to Your Inbox
Wanna start taking control of your life, 1% at a time? Drop your email below to get my free newsletter. Every week, you’ll get simple yet powerful tips and exercises to help you build better habits, improve your dating & relationships, and transform your mindset.
