hey Friend! I’m Linno

I’m a Tech Professional turned Entrepreneur, Life Coach, and author of the book
Self-Control: Who’s Running The Show?. I focus on helping you build discipline, improve relationships, and live a life of purpose—no fluff or false promises. In other words, I help you become the CEO of your life. My approach is rooted in real-life experience, powerful habits, and no-nonsense advice. Some call me relentless; others say I’ve helped them completely change their lives.

Take a look and see what speaks to you.

To celebrate the launch of my Book, Self-Control: who’s Running The Show?, I’m giving away the first chapter absolutely free. Just enter your email address below to receive it straight to your inbox. Start your transformation journey today!

By submitting this form, you’ll receive communications from linnofreyre.com and a link to the free resource. Your information is protected, and I will never spam. You can view my privacy policy here. 

How Can I Help You?

Master Self-Control

Take charge of your life, your emotions, and that wild mind of yours. I’ll show you how to stop reacting to every impulse, build unshakeable discipline, and focus your energy where it actually matters.

Boost Energy With Healthy Habits

Say goodbye to dragging yourself out of bed and hello to mornings that don’t suck. I’ve been perfecting my healthy routine since 2016, and now it’s your turn. Together, we’ll build habits that stick, boost your energy, and change your life for good.

Date and Build Connections

Tired of the endless swiping and ghosting? Let’s fix that. I’ll teach you how to craft memorable dates that actually lead somewhere—no pick-up artist nonsense, just human connection. You’ll master the art of texting on dating apps and break free from the cycle of bad matches. Plus, I’ll show you how to create meaningful connections IRL, so you can build relationships that last. It’s time to date with purpose.

Mindset Mastery, Resilience & Purpose

I know how crippling self-doubt can be, and I’m here to show you why a growth mindset is everything. You’ll build confidence, take control of your thoughts, and discover your true purpose—drawing from my own journey and lessons in self-discovery. Let’s turn that doubt into determination.

“Linno is an expert in human psychology. Really easy to talk to and knows well how to guide you to the right answers, which are actually inside of you.”

inga

Inga P.

Co-Founder/Owner, Tallinn, Estonia

Let Me Help You Get Your Shit Together

Sick of trying to figure everything out on your own? I’m the partner you didn’t know you needed.

As someone who’s been through the wringer and back, I’ve helped people cut through the noise, master their habits, build real discipline, and turn their relationships around. If you’re feeling stuck, tired of bad decisions, or just can’t seem to get it together, I’ve got the tools to help you turn things around.

I’m here to guide you.

Whether you’re battling self-doubt, drowning in distractions, struggling with direction, or ready to step up and improve every part of your life, I’ve built the coaching and resources to take you there step-by-step.

You don’t have to do this alone—let’s get you on track and build the life you actually want.

Linno_cv

Register For A FREE Discovery Call

Here’s The Plan:

STEP 1 - GET CLEAR

We’ll figure out what’s holding you back and make sure we’re on the same page. Having a clear vision of your goals is essential, and I’m here to help you achieve them. Don’t worry; we’ll navigate this path with clear direction and confidence.

STEP 2 - MAKE A PLAN

We’re going to come up with a plan that’s all about you reaching your goals. I’ll steer you in the right direction and create a game plan to get you the results you’re after. Whether you need help managing your time or finding resources to build your skills, I’ve got your back every step of the way.

STEP 3 - KEEP YOU ON TRACK

Remember, you’re not alone in this journey towards your life vision. It’s natural to feel overwhelmed or discouraged when faced with challenges, but I’m here for you.
I’ll provide the encouragement and focus you need. Together, we’ll make remarkable strides!

Let’s do this together…

START HERE

Here’s The Plan:

STEP 1 - GET CLEAR

We’ll figure out what’s holding you back and make sure we’re on the same page. Having a clear vision of your goals is essential, and I’m here to help you achieve them. Don’t worry; we’ll navigate this path with clear direction and confidence.

STEP 2 - MAKE A PLAN

We’re going to come up with a plan that’s all about you reaching your goals. I’ll steer you in the right direction and create a game plan to get you the results you’re after. Whether you need help managing your time or finding resources to build your skills, I’ve got your back every step of the way.

STEP 3 - KEEP YOU ON TRACK

Remember, you’re not alone in this journey towards your life vision. It’s natural to feel overwhelmed or discouraged when faced with challenges, but I’m here for you.
I’ll provide the encouragement and focus you need. Together, we’ll make remarkable strides!

Let’s do this together…

I never thought I would start waking up so early and continue my early morning routine, but Linno kept us all motivated and encouraged us to be better and disciplined. He created a warm and supportive environment for all of us where we felt comfortable and confident sharing our journey throughout. It reduced my stress, increased my focus, uplifted my mood, and I started having better sleep.”

shawshank

Shashank Singh

Business Owner, London, UK

why work with me?

I’m not into quick fixes or fake promises. I believe in making small but steady changes that make a real impact. Why?

Because I’ve been in your shoes, battling my own habits and feeling stuck in my personal growth. But I’ve turned my life around and developed some great strategies along the way. Now, I’m here to help you do the same by sharing what I have implemented in my personal life.

If you’re ready to take control of your life, let’s start your journey towards a happier, healthier, and more fulfilling life.

Together, we can make it happen.

START HERE

“Over the last year, I’ve tried to wake up early and develop a morning routine on and off and found that it never quite stuck. Being part of a group for accountability and with the positive energy, motivation and feedback of Linno as a coach, I was able to consistently wake up early and develop healthier habits which no doubt will continue.”

Tarryn Parson

Hestia Charity, London, UK

sort Your Life Out with

Self-control

who’s running the show?

How to Master Yourself, Control Your Emotions, Achieve Balance, and Energize Your Days With Purpose?

How to Master Yourself, Control Your Emotions, Achieve Balance, and Energize Your Days With Purpose?

Transform Your Life in 6 Weeks:

Follow a structured, step-by-step guide for mastering self-control.

unlock your prosperity

Real strategies you can start applying today

Learn how to…
  • Beat Procrastination
  • Handle Stress and Anxiety
  • Boost Your Energy Levels
  • Achieve Personal and Professional Goals

  • And much more…

sort Your Life Out with

Self-control: who’s running the show?

How to Master Yourself, Control Your Emotions, Achieve Balance, and Energize Your Days With Purpose?

Transform Your Life in 6 Weeks:

Follow a structured, step-by-step guide for mastering self-control.

unlock your prosperity

Real strategies you can start applying today

Learn how to…
  • Beat Procrastination
  • Handle Stress and Anxiety
  • Boost Your Energy Levels
  • Achieve Personal and Professional Goals

  • And much more…

Latest Mind-Habit-Connect Advice

“I can honestly say that the 30-day Bullet Proof Morning Challenge has been a great experience for me. Over the last year, I’ve tried to wake up early and develop a morning routine on and off and found that it never quite stuck. Being part of a group for accountability and with the positive energy, motivation and feedback of Linno as a coach, I was able to consistently wake up early and develop healthier habits which no doubt will continue. Linno was really helpful with giving advice, sharing his experiences and encouraging self-reflection. I actually found that I looked forward to the morning calls, and my mood and energy improved as the month went on I would definitely encourage people to take up the challenge.”

TarrrynTarryn Parson, Hestia Charity, London, UK

Ever since I have read the 5 AM club book, I tried to target my day with a 5:30 alarm and was very consistent at …. failing.

I was a very loyal member of “get up 10 minutes before I have to go to work” club.

It was very frustrating and dark winter mornings were not helping. I was giving up and felt like a failure for not being able to achieve the such a simple goal as waking up at 6 am, let alone 5 am.

Being absolutely devastated by this fact I shared my concerns with a friend, who miraculously happened to be a member of a bulletproof morning session and never told me about it before, imagine?!

It changed everything.

Bulletproof mornings gave me structure, community and something to look forward to every day.

Every morning was different, it could be a mediation, it could be a discussion, it could be a task that would make me question some of my habits, replace bad ones with good ones, set my intentions for the day, learn to be grateful for small things in life and make me feel good about it.

Thankfully to Linno, who organised, mentored and supported the group through three weeks of developing a habit of early morning, the transition went through smoothly and effortlessly.

With Linno’s help and professional guidance we acquired new techniques to approaching goals and intention setting, learnt how to improve focus, shared our experiences and learnt to give feedback to motivate, to support and to be a little be more kind to each other, which magically extrapolated to all aspects of my life without me even noticing.

I am very grateful for this experience and highly recommend it.

Don’t wait up, sign up.

Victoria Griffiths, London, UK
“I have never really been coached by anyone or poured out my heart to anyone.
So when my friend referred me to Leno, I was not the most enthusiastic person. But I trusted her, so I went along with it.
Our first session was like a cool balm on an aching joint. Everything was so easy and the scheduled one hour went so fast it was almost unbelievable.
The second session was just as good and Leno helped me see things in a way I had not previously, especially in terms of pursuing my dreams.”
Awodipe Tolu, Lagos, Nigeria
Being in a group and not having to do things on my own and being accountable. I found this a lovely way to do things. Especially with it being at the start of the day.Your manner and amiability – you come across as a kind and empathetic person who is easy to be vulnerable in front of. I think you’re perfect for this sort of thing.The teaching of techniques like journaling, setting intentions, visualising and meditating.These are things I had never done before and I have kept up the journaling and writing a to-do list every morning. I would love to occasionally do the visualisation and meditation too. I think one thing you do very well is helping people to figure out what they actually want.I think you did that for me and I think that is a key thing for a lot of us. What do we really want from life?
SadafSadaf, Law Student, London, UK

Customer stories…

I would like to thank you, Linno, for this experience of the 30-day Bulletproof morning challenge! I learned so much from you! And it was a great and important experience for me.

 

Peri Zhu, Data Analyst, London, UK

Linno’s practical insights have helped me develop new habits and take larger steps in my personal growth journey. With this dedicated time for reflection and guidance, I’ve noticed improvements in my overall well-being and outlook since joining.

 

Wissen Lau, Developer, London, UK
Sadaf

I think one thing you do very well is helping people to figure out what they actually want.I think you did that for me and I think that is a key thing for a lot of us. What do we really want from life?

 

Sadaf, Laywer, London, UK

Read More Customer stories…

About Your Coach

Hey, I’m Linno.

I’m a tech professional turned podcaster, entrepreneur, life coach, and author. My book, “The Mindful Morning Method,” is a unique guide that offers you a transformative journey by helping you build healthy habits and master your five energies (spiritual, mental, physical, emotional, and business).

My professional journey began in the tech world, where I enjoy a successful career. However, I realised my true mission lay in helping others unlock their potential.

My personal transformation journey began in 2018 in London. Even though most parts of my life were going great, my relationship was a mess. I found myself stuck in a pattern of staying with women who weren’t right for me, a habit that signalled something needed to change. This realisation was the catalyst for my journey towards self-discovery and personal growth.

I decided it was time to shake things up and change myself for the better. I started by turning down invitations to parties, jobs that didn’t excite me, and relationships that didn’t match my vision for the future. I made a conscious effort to say a big “no” to anything that didn’t contribute to the life I wanted to create.

I was committed to “killing” my old self and bringing out my best version, so I made some significant investments in my personal growth.

I got coaching from the Bob Proctor and Sandy Gallagher Institute through one of their top consultants in the UK, was mentored by Les Brown, one of the best motivational speaker, and trained to become a life coach myself.

Today, I’m dedicated to helping and motivating people to break free from self-sabotaging habits, build confidence and genuine connections, and reach their goals. My approach is about being practical, real, and honest, ensuring that every step we take together works. I’m here to back you up on your personal growth and self-improvement journey.

If you’re ready to take charge and make some real changes in your life, I’m here to help.

Also, if you want to know more about how I got started, there’s a page dedicated to my journey. 🙂

Your Next Milestone, Straight to Your Inbox

Wanna start taking control of your life, 1% at a time? Drop your email below to get my free newsletter. Every week, you’ll get simple yet powerful tips and exercises to help you build better habits, improve your dating & relationships, and transform your mindset. No fluff, no filler—just five minutes each week that could change your life.

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About Linno

Linno’s story shows how much a person can change and grow. He went from working in tech to starting his own business, helping others improve their lives, being a podcaster writing books, and even an amateur guitar player.

Linno became intrigued by the psychology of habits and personal transformation while juggling the challenges of his personal relationships.

In this book, Linno shares everything he has learned from years of studying healthy habits, personal growth, and transformation.

While Linno has already shared some of his insights with participants in his accountability group, you now have the unique opportunity to experience his transformation through his book. This book is not just a read but a journey towards a healthier, happier, and more fulfilling life.

If you’re curious about my journey and how I got started, there’s a page dedicated to my journey.

  • Positive Mindset

  • Self-Confidence

  • Discipline Mastery

  • Procrastination Elimination

  • Personal Growth

  • Habit Transformation

  • Goal Achievement

  • Effective Time Management

  • Accountability Partnership

  • Intentional Dating Mentoring

  • Vision & Purpose

  • Self-Governance Mastery

  • Holistic Life Coaching