About Linno

Hey friend,

I’m a tech professional turned podcaster, entrepreneur, life coach, and author. My book, Self-Control: Who’s Running the Show?, offers a unique guide to mastering your habits and taking control of your life by harnessing your five energies (spiritual, mental, physical, emotional, and business). It’s all about building a life that you run, not the other way around. 🙂

About me

Hey friend,

I’m Linno—a tech professional turned entrepreneur, life coach, podcaster and author. My book, “The Mindful Morning Method,” is a transformative guide that helps you build healthy habits and master your five energies: spiritual, mental, physical, emotional, and business.

This page is all about my journey. I hope you find it inspiring and interesting. 🙂

Quick Journey Facts

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  • I am from the Atlantic islands of Cape Verde, a place that will always hold a special spot in my heart. Growing up there, I dreamt of exploring the world and expanding my horizons.

  • This dream led me to Portugal, where I earned a degree in Communication and Journalism.

  • My thirst for wisdom and new experiences has taken me to 20 different countries and 108 cities around the globe so far. Each place taught me something new and enriched my perspective on life.

  • Along this journey, I’ve dedicated 1500 hours and counting to meditation, which has grounded me and enhanced my personal growth.

  • For the past eight years, I’ve been dedicated to building and refining my habits, a commitment that has profoundly transformed my life.

  • My love for reading has seen me devour 36 books in a year, each one adding a layer of wisdom and insight.

  • I’ve lived in four countries—Cape Verde, Portugal, Brazil, and now the UK—each chapter of my life adding to the tapestry of experiences that make me who I am today.

  • These experiences have shaped my professional journey and fuelled my passion for helping others achieve their fullest potential.

My Journey From Tech To Coaching

I began my career in the tech world and enjoyed great success. But along the way, I discovered that my real passion was helping others unlock their potential and live their best lives.

Although I’ve always liked personal development, my personal transformation journey really started back in 2018 in London while facing some challenges.

Even though my career was going well, I noticed some patterns in my relationships that weren’t serving me. It was a turning point when I realised that I needed to work on myself. That realisation sparked my path towards self-discovery and growth.

I am deeply grateful for the opportunity to work with some incredible mentors and coaches, including top consultants from the Bob Proctor and Sandy Gallagher Institute.

Learning from inspirational figures like Les Brown has not only helped me improve myself but has also equipped me with the tools to guide others on their own journeys.

I firmly believe that true change comes from within. I’m here to support and guide anyone who is ready to take that empowering step towards a more fulfilling life.🙂

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I instead said YES TO

One of the pivotal moments in my journey was understanding that real change starts with setting boundaries and committing to your vision. Despite having many aspects of my life in order, I was still falling into patterns that didn’t serve me.

I began by saying NO to what didn’t align with my goals and YES to growth.

I delved into human psychology, developed healthy habits, and sought guidance from top coaches. The journey transformed not only how I saw myself but also how I approached life.

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Coaching and Mentoring

My transformation inspired me to invest in professional coaching, including working with the Proctor and Gallagher Institute and being mentored by Les Brown. One memorable lesson from Les was to always ‘speak from the heart’—this advice changed how I connected with others and helped me become a more authentic coach. These experiences taught me the value of authenticity, honesty, and practicality in coaching.
Now, I help individuals break free from self-sabotaging habits, build confidence, and achieve their dreams.

My coaching covers developing an abundance mindset, setting goals, building positive habits, and cultivating leadership.

The Creation of Self-Control: Who’s Running the Show?

As Albert Einstein famously said,

‘Insanity is doing the same thing over and over again, but expecting different results.’

This quote resonated with me during a difficult time in my life when I was going through a challenging breakup that led me to embark on a journey of profound self-discovery. This experience inspired me to write my book, Self-Control: Who’s Running the Show? where I share a unique system of habits and practices.

Unlike any other, this method focuses on reprogramming the mind with positive habits and building a fulfilling life. Whether you’re struggling with negative habits, feeling stuck, or just want to live more intentionally, the themes in this book are designed to help you take control and create positive change.

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It started with me

My passion for coaching didn’t begin with the intention to coach others.

My coaching journey began with myself—I was my first client. I experienced firsthand the power of transformation, and soon, others began to notice.

As I helped friends and clients from diverse backgrounds, I realised how every day our struggles are. Seeing talented people settle for less was painful because they didn’t believe they could do better.

By helping them believe in their potential, I watched them transform their careers, relationships, and lives.

That’s the power of coaching—to inspire and empower others to reach their full potential

The myths

Many of my clients and people I talk to share a common belief that they cannot achieve their goals, especially when it comes to creating a successful morning routine.

Some have tried and failed, while others simply think they are not morning people.

However, I’m here to tell you that these are just myths. I don’t blame you.

When I first began building my morning routine in 2016, I was not a morning person.

I would often stay in bed until 10 am unless I had to wake up for work. But I was determined to make a change, so I set a goal to wake up at 5 am to go to the gym, even on a cold and dark November morning in London.

Despite feeling tired and cold, I was able to push through with the help of a friend who was also working towards their goals.

This experience taught me the power of surrounding yourself with determined people who can push you towards success.

That’s why I believe in the power of accountability coaching and sharing experiences with others through the Bullet-Proof Morning program.

By working together and supporting one another, we can break through these myths and achieve our goals, no matter how challenging they may seem.

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Helping you transform your life

After seeing the positive impact I could make, I founded The Prosperity Mindset Tools, a community dedicated to helping people transform their lives. Through this community, I share tools to help individuals build positive habits, discover their true desires, and increase their self-confidence.

No matter what challenges you face—whether it’s confusion about what you want, needing accountability, or navigating complicated relationships—our programs can help you develop the skills you need to succeed. Building a great and fulfilling life starts with fostering a greater love for yourself.

I teach practical skills such as goal setting, overcoming procrastination, journaling, meditation, confidence, and other essential life skills to help you achieve your goals and find happiness in every aspect of your life.

Whatever phase you’re in, I’m here for you every step of the way.

If you want to know more about how I got started, there’s a whole page dedicated to my journey. 🙂

Mindful Life Journal & Planner

Stay connected with Me